Edisen
Designed an intuitive Digital Asset Management, increasing convergence up to 45%.
Project Type
Digital asset management system
Team
Product, Leadership, Development, Design, QA Team.
Deliverables
Product Strategy, User Research, Wireframes, Design System Contribution, UI/UX Design and Prototyping
Introduction
​​Since 1996, Edisen has been at Broadcast Media Production agency, offering creative development, strategy, film production, and post-production for various clients. The agency was created by an Oscar-winning team of filmmakers, who would develop and produce commercials for companies such as H&M, Volvo, and Ikea.
What to solve for?
Edisen aimed to solve the global distribution challenge of films and commercials by providing marketers with effective solutions for storing, creating, and distributing various video campaign versions.
Business goals
Business goals
Distribute and assign media to users by managing permissions, security, and rights.
Easily store and share volumes of content with the ability to integrate into your current tech stack.
Empower collaboration between marketers and networks, annotating and sharing feedback to launch within the platform.
​Smartly manage content with AI-powered content and analysis and personalized meta tagging.
Maintain alignment among key stakeholders to meet deadlines through an effective notification system.
Research
Edisen executives told me we don't have a budget for research. That's okay. Here's how I conducted guerrilla research that saved Edisen thou$ands.
Customer support mining
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Read every support JIRA ticket from the last 3 months
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Note pattern words
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Track common issues
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Document user language
Cost: $0
Value: Real user problems
Multivariate testing
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Bi-weekly check-ins
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Issue tracking
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Solution patterns
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User stories
Cost: 1 hour
Value: Frontend insights
Quarterly Discovery Surveys
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Form submissions
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Uncover valuable insights
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Scripted use of the product
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User stories
Cost: 3 hours
Value: User insights
Following the completion of quarterly discovery surveys with both our external and internal users, we have identified the key insights from 15-20 individuals who utilized Edisen to develop effective marketing campaigns.
52%
of people wanted a way to create and order robust content in one effort.
63%
of users wanted a quick approval process for campaigns to export for global distribution.
72%
of people requested that we create a unified account system for signing into all applications simultaneously.
Sadie Alder
External Marketing Manager
Age: 44
Location: Austin, TX
Employer:
About
External Marketing Manager for Ikea who coordinates with multiple resources for upcoming Ikea spring campaigns in all the Western Hemisphere markets, such as North America, Central America, and Latin America.
Frustrations
Not being able to swiftly create marketing plans with one facilitator and having to navigate through several softwares to execute a plan.
Wants & Needs
She wants to create and house key objectives, dates, references, approvals, creative assets, and deliverables in one location to set up all Spring 2022 marketing campaigns for Q2.
Dean Anderson
Internal Project Producer
Age: 38
Location: San Diego, CA
Works with:
About
Internal Project Producer that facilitates external clients’ marketing production objectives. He would work with H&M, Absolute Vodka, and Volvo to create a campaign for all of their global market strategies, related to video, social, and platform experiences.
Frustrations
Not retrieving approvals from clients on assets in marketing campaigns along with budgets, briefs, and planning of global reach.
Wants & Needs
Would like for a designated area within the platform to coordinate in one place to obtain all marketing objectives, briefs, and have accurate transparency on approval of any assets.
The Design Process
Each phase has its own set of activities and objectives, all working together to guide problem solvers towards effective solutions. All of these various checkpoints involved checkpoints such as design kickoffs, walkthroughs, and QA prioritizations.
Understand the needs, emotions, and behaviors of the users.​​
State the problems and needs of the users.
Generate ideas and concepts in response to the problem statement.
Create solutions with multiple iterations.
Try out the solutions.
User Story Journey
Wireframes
As key initiatives have been decided, I created key workflows to map out a large feature under our Plans section, to initiate our ideation and see how the journey would behave. To streamline design and dev production efforts (and to create cohesion), we decided to use Material UI Library components as our foundation.
Goals
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Platform that focuses on a working cross-ecosystem, between all of their apps under a unified account management.
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​Prioritize data fluency and simplify communicating complex data.
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Create pre-production, post-production, and distribution seamless.
Typography
Nunito Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ &
Nunito Sans Semibold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ &
Color
Leveraged the Material UI Library to convey meaning through color, improving the visibility of system status indicators. The newly introduced hybrid Light theme simplifies the understanding of extensive data sets while maintaining clarity.
#FDFDFDF
Primary
#49C1B0
Primary Main
#41AB9D
Primary Dark
Warning
#FFB74D
Light
#FF9800
Main
#F57C00
Dark
#F0F0F0
Secondary
#F97068
Secondary Main
#E3665F
Secondary Dark
Info
#64B5F6
Light
#2196F3
Main
#1976D2
Dark
#2B2B2B
Tertiary
#695691
Tertiary Main
#58487A
Tertiary Dark
Success
#6FBF73
Light
#4CAF50
Main
#357A38
Dark
Error
#F6685E
Light
#F44336
Main
#AA2E25
Dark
Design System
Design deliverables
Users struggled with bulk content creation for marketing, prompting me to simplify the navigation and campaign. After revisions, we met the needs of both internal and external audiences.
prototype below: scroll horizontally within the table to view real estate and click on right hand drawer to view user access rights
Consistency & Standards Solution
• Ensured all components behave consistently
• Adopted new Google Font - Nunito Sans for large data entry and legibility
• Incorporated Material UI X Grid tables library for foundational React table solutions
Visibility of system status
​• Decrease Real Estate of nav menu
• Combine icon and text to show globally
• Introduced filled & outlined icons for improved usability
​
Aesthetic & minimalist design
• Clean up the real estate of menu
• Movement to 1 side of the screen for allocated metadata drawer
click anywhere on the prototype below to view a selected asset state
Flexibility & efficiency of use
Edisen users can access an App Selector from each App’s GUI that will allow them to switch from one App to another, without having to log in to each App individually or manually navigate to a different URL.
Why – Without an App Selector, Edisen users are forced to log in to each App individually and/or manually navigate to a different URL each time they want to switch Apps. Adding an App Selector will deliver a user experience in which Edisen’s separate Applications are integrated into a single functional system and allow users to easily use multiple Apps to achieve their goals.
click on filter icon in the prototype below to view different filter views and hover states
Mobile view
Users can create approval systems & security rights management.
You can now maintain creative campaign approvals and commenting capabilities.
Users can upload, preview, and share assets, and plan creations for any marketing distribution campaign, for all global markets.
Platform features
Before Edisen, companies were forced to manage their content across a wide range of online storage systems that offered very few additional features to leverage that content. Edisen gives users not only a better way to store and share media, but also offers tools to collaborate around the creation and distribution of that content. Brands are enabled to connect and collaborate with their teams across multiple locations without sacrificing creativity and speed.
​
Asset Management
Eliminates the need for multiple platforms to manage your stories, with the ability to integrate into your current tech stack.
AI-Powered Productivity Tools
Save precious time and eliminate the hours it can take to find an asset with AI-powered content and analysis and personalized meta-tagging.
Adaptations & Automated Creation
Easily adapt existing creative and create thousands of variations quickly for all global markets. What used to take days and weeks, now takes minutes.
Advanced collaboration
Avoid endless email threads and mistakenly working on outdated versions by annotating and sharing feedback in platform.
Creative Intelligence
Optimize creative to generate an average of 52% performance uplift. Analyze and re-mix creative in the platform, empowering you to optimize creative mid-flight.
Brand Safety
Have more control over your brand assets than ever before, with built-in brand guidelines, permission controls, approval flows, watermarking, and more.
Business impact results
After a successful distribution campaign on the platform, PBS Network secured a 10-year exclusive agreement to use Edisen for its media distribution requirements.
Ikea also entered into a 2-year contract with Edisen for its video production, post-production, and distribution services.
