SKYY Vodka

Overview

Skyy Vodka was one of our accounts at Lambesis and we were commissioned to do the Creative Campaign for the latest infusions, one of which was the limited edition bottle. We explored all possibilities since the rave scene had picked up. We wanted to captivate that young audience, preferably men in the ages of 21 to 30. So, what I did was think of a way to incorporate the theme of music into the design of the bottle. Overall, the provocative graphic style we chose allowed the audience to explore suggestive scenes.

Concepting
Campaign / Packaging

 © JOHN LAUE 2020  |  SAN DIEGO, CA