Vestalia (Lincoln Property Company)
Overview
 

At LeaseLabs, Our main client Lincoln Property Company wanted to create a new digital experience that would capture the demographic of their new property Vestalia.
 

The property is in a very saturated market, with lots of competitors around.

The website should make Vestalia stand out from the rest. It should feel luxurious, upscale, and modern. We also included a lifetyle video and unique animations throughout the website. The property's brand was inspired by Vesta who is the virgin goddess of heart, home, and family in the Roman religion.

Responsibilities

UX Design, Style Guide & Video Creation

Wireframes

Lincoln_Vestalia_wireframe_2@2x.jpg
Lincoln_Vestalia_wireframe_1@2x.jpg

Colors

Primary

Hex #085156

Hex #007573

Secondary 

Hex #f f 9d6c

Hex #4b4f54

Hex #f9f8eb

Typography

Shorelines Script Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9 ! @ # $ &

Rubik Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ &

Iconography

address_icon@2x.png copy@2x.png
gallery_icon@2x.png copy@2x.png
shopping_icon@2x.png@2x.png
restaurants_icon@2x.png@2x.png
parks_icon@2x.png@2x.png
residents_icon@2x.png copy@2x.png
palm_tree_icon@2x.png copy@2x.png
contact_icon@2x.png copy@2x.png
amenities_icon@2x.png copy@2x.png

SVG Animation

26af6834eb07b6cd7b90854f224cab55.gif
Macbook_1@2x.jpg
Lincoln_Vestalia_Prototype_Guide copy@2x
.png
ezgif.com-video-to-gif.gif
Vestalia_mobile_comp_1.png
Vestalia_mobile_comp_2.png

Upon mobile, we ensured we complied with ADA compliancy while also carrying out micro-interactions throughout the single page architecture page. Through the use of vertical lines and icons, I felt that these embellishments were just enough, while also maintaining user functionality to the core for proper convergence. 

Vestalia_imac.jpg

Within this framework, we added tab functionalities for the floor plans, gallery, and amenities sections.

NEIGHBORHOOD@2x.jpg
Vestalia_iPhone_3.jpg
hero_homepage.jpg