One Dallas Center
Overview
 

At LeaseLabs, our Creative Team, Project Managers, Web Design Team, and Full Stack developers created a strategy to target and market to the demographic of this new multifamily luxury living property named The One Dallas Center in Dallas, Texas. We created a brand standards guide, and I was responsible for designing their website for their potential prospects. Our approach was to design and develop a Single Page Architecture site where SEO ranked through our geo-targeting platform for all sections, and to create a responsive interface with sustainable usability. I was fortunate enough to create their online experience to appeal to the professional Dallas demographic.

Responsibilities

Website Design

Sketches

One Dallas Center Website took on a clean and modern style that emulated a dark and elegant vibe. I included bold serif headlines, as well as supporting images that tie back to the property’s core messaging and demographics.

The framework for the responsive mobile view is set to 2 columns, therefore you can see the structure of 2 images aligned with the content copy. The hamburger menu is situated top centered to allow for single hand mobility.

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 © JOHN LAUE 2020  |  SAN DIEGO, CA